List Building Explained and Why You Need to Build an Online List For Your Company
List building is one of the most important things you should be doing on your website, but most small businesses are not doing it. So, what exactly is list building?
Simply put, list building is the process of creating a mailing list that consists of leads and potential buyers for your products and services
Why is list building important? That’s pretty simple too: because it gives you the most direct and flexible means of contacting your audience than any other form of marketing.
If you think that sounds like a rather bold claim, then you only need to check with any successful online business owner. Almost all of them will unanimously tell you that their mailing list is their single most valuable tool when it comes to making online sales.
And it goes beyond digital marketing too: list building is just as important for real world businesses that use these lists for telesales, for selling advertising space, for creating new leads and more.
Of course, it stands to reason that this should be the case when you consider all of the unique benefits of a mailing list.
For starters, building your own mailing list means that you don’t have to rely on a third party.
This is very important; when you build ‘likes’ on Facebook or followers on Twitter, you are ultimately going to be reliant on Facebook and Twitter when it comes to reaching your audience.
All it takes is for one of those platforms to alter their policies and you can immediately lose access to the large audience you’ve built up.
And if you think that sounds far-fetched or unlikely, then keep in mind that Facebook did exactly that not so long ago, meaning that a post to your Facebook page will now only reach 10% of the audience you’ve painstakingly built.
It’s also not unheard of for Facebook pages to simply disappear without explanation. The same risks of course exist with Twitter and Facebook and there’s no guarantee that these networks will even be around for the long term.
Email on the other hand has been around since the dawn of the Internet and it is
showing no signs of slowing down. 91% of web users consume their email at least once a day and the vast majority of us will check our emails multiple times a day.
Remember too, that not everyone has a Facebook account and not everyone uses Twitter but everyone has email (you actually need an email address to set up any of those other accounts).
Likewise, email marketing gives you direct access to your audience in a very personal setting. You are messaging them directly in their inbox along with messages from their friends and their colleagues.
What’s more, you’ll be able to reach them at any time of day and they’ll receive your message on their mobile wherever they are.
There’s one even bigger factor that makes email marketing so powerful though: and that’s the simple fact that your audience have given you express permission to contact them.
By signing up to your mailing list and providing their details, they are essentially telling you to go ahead and message them with your content and this is an incredibly powerful psychological tool.
Another advantage to keep in mind is that the fact that email marketing requires relatively little input or expense on your part.
The effort involved in building a mailing list and sending occasional emails is significantly less than for many other forms of marketing and this ultimately ensures a very high Return on Investment (ROI).
It is no wonder that the very biggest and most successful marketers on the web point to email marketing as their single biggest tool and list building as one of the most important activities in their business model.
The Challenges of List Building and Internet Marketing
There is absolutely no doubt then that list building and email marketing are highly crucial activities and potentially very profitable for your business.
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