Why Your Business Needs To Build An Email List
As a business owner you want to increase your audience as well as increasing engagement with your potential customers. The most effective way to do that is with email marketing.
If you listen to pretty much any successful online business owner, they will almost always tell you this. They will almost always say that the most important aspect of their marketing – the thing that led to their success – was email.
And there’s a very good reason for this.
Email marketing allows you to reach your audience in an incredibly direct manner.
Unlike other forms of marketing, you’ll actually be able to reach your audience directly in their inboxes without having to go through any third party.
That means that you’re not reliant on a platform like Facebook or Twitter, or at the mercy of potential changes to policies that could render your messages unheard.
It wasn’t that long ago that Facebook made the decision to change its system so that only a small percentage of posts from pages got through to followers.
With email, your messages are going directly to the users. That means that nothing can prevent you from reaching them and you know that 100% of everything you send is going to reach the recipient.
It also means that you don’t lose your long list of subscribers if Facebook decides to inexplicably delete your account (this happens) or if your subscribers decide to delete their accounts.
This is a relationship that is directly between you and the subscribers. But that’s only touching the very surface of what makes Email marketing so useful.
But Isn’t Email Marketing Dead?
Far from it!
Just take a look at the follow stats:
- Email marketing has a ROI of 4,300%• 91% of consumers check email daily (most people check it much more!)• When surveyed, companies say thatemail marketing is more profitablethan: Pay Per Click advertising, content marketing, display advertising, mobile ads, social media marketing, direct marketing, affiliate marketing…• 66% of consumers have made a purchase as a direct result of an email campaign• 1/3rd of consumers say that they open their emails on the basis of the subject line alone
As you can see, this is a form of marketing with a truly gigantic ROI and that has the power to engage like no other.
The question you need to ask is whether you’re making the most from your list building activities.
How Do You Get Started With Email Marketing?
Email marketing has the potential to be the single most powerful marketing tool in your arsenal.
But the fact remains that a lot of people aren’t going about their email marketing in the right way. Unfortunately, they have been misguided or they simply got the wrong end of the stick. As a result, they will spend an awful lot of time treading water and not making any progress. This is frustrating and it leads a lot of marketers to give up on this aspect of their marketing strategy.
Building an email list isn’t as easy as it sounds, as there are a number of elements that go into email marketing. For example, you have autoresponders, segmentations, email copy, landing pages and much more.
This article has been created to help make the whole process so much easier to understand.
Here are 21 incredibly powerful hacks that can instantly increase your engagement, your deliverability, your conversions and more. Are you ready? Let’s go!
Download the full article below