Generate Leads and Attract More Customers For Your Business with a Blog
Compared to the other social media platforms, blogging is the old man on the block, but don’t be fooled into thinking that it is no longer relevant. Blogging still has tons to offer.
Think of your blog as central to the social media content that you share everywhere else and you will soon reap the benefits.
A company blog is also a fantastic way to promote your business and engage with your customers.
Although blogs don’t do all the work for you, but they do help you to accomplish some of the hardest aspects of online marketing and that is, getting leads and getting sales from them.
A blog vs. a standard website
For many business owners, websites can be difficult to manage, especially if they have been designed and created by a third party. Because of their static nature, websites often leave the customer with an impersonal feel. Here are a few problems with websites, in general:
- Many websites are static don’t update
The home page gives great information and the rest of the pages help to sell the item. This is usually a good thing, but because they are like online brochures and rarely get updated, they can keep search engines at bay and limit the personality of the website.
- Websites make it difficult for you to communicate with your readers
You can only communicate with your visitors through email, rather than the easy and helpful communication of comments on the page.
- Websites can only be bookmarked so many times
Because most sites only have a few pages, one time on each page is not enough to help with most search engine ranking. A blog on the other hand, as many posts that visitors can bookmark.
- Websites are expensive
If you rely on third parties to add updates to your website, they can be expensive to manage – especially if you plan to have many pages of content available to the consumer.
- For many, blogs are more enjoyable and even easier to manage than a standard website
Even if you do not know any HTML, if you can send an email, then you can run your own blog. It is very easy.
As you can see, you will be making a wise decision if you choose to incorporate the use of a company blog to help you get more leads and customers.
How To Get the Most From Your Blog
Don’t just write on blog post and then abandon it.
Check out the rest of the article HERE – Download This Months Free YHSM Magazine
(Yes its free, and there is no sign up)