How to Get More Subscribers on Your Email List
Email subscribers are the lifeblood of any online business, and vital to a great
content marketing campaign.
You know you need subscribers, but what’s the best way to grow your list, especially when you’re just starting out?
Ethical bribes, free eBooks, special reports, high-visibility sign up forms, podcasts? Yes, you need these tools but if you want to have a truly fantastic conversion rate, you need to look deeply into the mind of your email subscriber.
You need to find out what motivates them to hand over their email address to complete strangers.
Today we going to show you three simple ways to get into the heads of your potential email subscribers.
Grow Your Business … the Right Way
When you first start out, it’s easy to become obsessed with traffic and how to make a quick buck (AdSense clicks for example).
If all you care about is getting people to click on those ads, then you’re in for a rude surprise.
If you focus on growing email subscribers, instead of sending valuable visitors away every time they click on a Google link, you’re putting yourself in a position to organically grow your business or brand.
Make no mistake, when you build an ongoing relationship with your audience (and email subscribers in particular), they are the ones most likely to help you build long-term income:
- Your subscribers are the ones who have the strongest foundation of trust with your content.
- Your subscribers will still be there even if you run into snags on your website (like getting hacked, or penalized by Google).
- And your subscribers will become the bulk of your buyers, whether it’s now, or sometime in the future.
When you focus on getting your audience to sign-up for your email list you are ensuring a far higher rate of conversion for your services or products.
You don’t have to become obsessed with capturing emails, but you should start thinking carefully about the factors that are actually going to build your business.
And if you’re doing business online, there is a good chance it is going to be with that mailing list.
How to Get Into The Heads of email Subscribers
We all hand over our email addresses every day. We do it when we sign up for blog subscriptions, forum accounts, information about a hot new trend or product, and so on.
But have you ever sat down and thought about what “exactly” goes through your mind when you decide to sign up for something?
More important, have you ever thought about what emotion or logic prevents you from signing up?
Here are some things you need to know about the mindset of a subscriber:
Harness the power of groups
Human beings are obsessed with groups. We need them.
Even those kids who put on black eyeliner and try to totally disassociate themselves from the establishment end up hanging out with other kids in black eyeliner.
We get married, make families, and join sporting teams. This is vital to keep in mind when thinking about email subscribers.
When a person is on your blog or website and is thinking about handing over their email address, the first thing they are going to think about is whether they are alone in doing so or if other people are signing up to.
If people know something is popular and everybody else is getting in on the act, they want to as well.
This phenomenon is called social proof, and it is a very powerful tool.
When you’re just starting out, you need to seem bigger (in subscriber numbers). When you are slow, you need to appear busy.
Your visitors need to see that other subscribers have validated their decision to join you. Until you can show them that, in any number of ways, you may just lose those potential subscribers.
If you don’t have a big subscriber number to show yet, try one (or several) of these instead:
Using testimonials in your sign up area.
Why not show them what other people are saying about becoming a subscriber? This is especially effective if you can get a testimonial from someone respected in the industry. Don’t leave your testimonials to your testimonials page, put them where people need them.
If you have a good number, display it.
If you get a lot of comments, be sure your comment number is displayed at the top of your posts. If your number of monthly visits is reasonably impressive, make that prominent. If you have a good Twitter following, highlight that. Large numbers immediately help new subscribers feel like they are becoming a part of something.
In your call to action, you might talk about why signing up means becoming part of an exclusive community. Being part of a group is good. Being part of a group that other people don’t know about is even better.
Use social media.
Encourage the happy readers you already have to tweet your content, like it on Facebook, and otherwise use social media tools to demonstrate that you’ve got something valuable to offer.
Use a direct call to action
Henry Ford (founder of the Ford Motor Company and developer of the manufacturing assembly line as we know it) was once quoted as saying, “A customer can have a car painted any color that he wants so long as it is black.”
Ford knew that (within reason) telling customers what they could have worked better than asking customers.
So how does this relate to email subscribers?
Most of us try to be polite and respectful, and that makes us ask rather than tell. But there’s a case to be made for telling, at least some of the time.
A direct call to action usually converts better than a soft one that is trying to please everyone. No, it shouldn’t be obnoxious, but it does need to instill confidence.
Let’s look at some examples:
Soft: Why not subscribe by email? Vs. Direct: Enter your email today and get started
Soft: Get a free eBook vs. Direct: Download your free eBook now
When we are given strong “orders” by an authority figure, we often feel more secure and safe, because we assume the person knows what they are doing.
When you use direct language for email sign ups you are conveying the message that they are doing the right thing.
Face objections head-on
Selling is about overcoming objections. When a person is faced with a decision in life, their brain cells start to re o messages about whether or not it is a good course of action.
If something seems a little off (based on past experiences) the cells fire to warn the person, “Don’t do it!”
This is an objection that can potentially kill your sales or subscriber rate.
What kinds of experiences cause your email subscribers’ brain cells to fire off those warning messages?
- Too many updates
- Messages that aren’t in line with what was originally promised
- Messages used for a purpose contrary to the call to action
- Email subscriptions that make it complicated to unsubscribe
- The worry (rational or otherwise) that their email address will be sold to spammers
If you want to convert more readers to email subscribers, you need to not only encourage them to sign up, but to overcome their mental objections.
Address their concerns head on, and you’ll find that people will be quite happy to give you their email address.
Take your email sign-ups to the next level
Make your audience feel like part of an exclusive group. Use direct and compelling language. And overcome as many objections as you can.
If you can do these three things, you will grow a steady list of subscribers that can be a source of online income for years and years to come.