Step-by-Step Plan for Marketing Your Business On Facebook
For every big success story we hear about marketing on Facebook,
we also hear complaints from local businesses, ‘Oh, I tried that, but it didn’t work so I gave up.”
So what is the truth? Does marketing on Facebook work? Without a doubt it does. Facebook is the most visited website in the world, and getting seen can mean a significant boost to your list building and your sales.
But the key is to have a game plan for how you’re going to build, brand and market your business on Facebook. With that in mind, we’ve put together this Facebook marketing plan to get you moving in the right direction.
Create a page.
Sounds simple, right? It is. But the problem is marketers get confused and they start a profile instead of a page. If you want to market your business on Facebook, a profile simply won’t cut it. Pages are meant for businesses and they are much more effective at getting your message out there.
What can you do if you made a mistake and you already made a profile for your business? There is a fix: By using Facebook’s migrate tool, you can switch from a profile to a page and best of all, you get to KEEP all of your followers. You will find the link in the ‘help’ section within Facebook.
Promote your fan page.
First, place your fan page URL in your email signature. Now every time you send an email, it’s another chance for recipients to find your Facebook fan page.
Next, blog about your fan page.
Don’t just ask your blog readers to like your page – instead, give them at least one compelling reason why they should (bribes work well, but it could be any reason, so long as it resonates with your readers.
Now, add a “Like” option to your blog or websites.
Cross page promote your page.
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