Seven Social Media Marketing Ideas For Your Business That Will Crush Your Online Competition
Thanks to social Media, the way that we do business has changed forever. In fact, a marketing strategy that doesn’t make use of social media is out of date and behind the times. Why? Because social media is exactly where your customers are and where they expect your business to be too.
To take advantage of this huge pool of easily accessible and instantly available customers, you need to learn the secrets that can get your brand noticed online.
This article will make it easy for you. Here are seven social media marketing ideas for small businesses working on a small budget.
Share Curated Content
Social media is one of the channels where content curation is absolutely vital to staying relevant to your followers and to growing a loyal army of followers.
If you’re unfamiliar with the concept, content curation refers to the process of discovering top-quality content from around the Internet that is relevant to your target audience and sharing it on your social media platforms.
However, this is not just any old content that you stumble upon online. To work well, this content should be produced by industry leaders and influencers, and it should stand above the rest in terms of quality and information for your followers.
You might ask: why is it important to share other people’s content? Why can’t I only share my own? Well, if you want to grab your audience’s attention, you need to cut through the noise and increase your brand’s visibility on social media. To do this you need to share quality content on a regular basis, whether you’ve created it yourself or someone else.
Here are some of the benefits of social media content curation and why you should be doing it:
- It shows that you’re willing to help. When you share content from other sources, it shows that you understand your industry and that you’re willing to go the extra mile to help your audience learn more about your niche, even if that means sending them to a website other than your own. Just make sure to always add your own two cents on the topic when sharing content from another website by informing your followers why you think that the information will be useful to them.
- It Improves SEO. When you share content, it gives your website or social media profile a boost in the search engines provided that the information is relevant, helpful and interesting content for your followers and fans. Even if that content is from a different site, it still shows that your focus is on quality content, which search engines such as Google love.
- It helps establish your brand as an authority in your niche. You need to stay focussed and remember why you are sharing this information. Make sure that you stay on topic and only share content that is outstanding, provides engaging information and is shareable, meaning your audience will find the topic so interesting that they feel compelled to share it.
- It helps build a social media following. Curating content not only helps you to fill the gaps of your social media content calendar, it can also increase your social media following. As your existing audience likes, comments, and shares your content, it will also expand the reach to potential new customers.
Create Valuable Content of Your Own
An effective social media marketing strategy is one that balances both content that you curate and content that you create yourself.
While creating your own content takes time and effort, when done well it can help increase traffic to your site, gain more readership and a better reputation.
Just make sure that every piece of content you create has a valuable takeaway for the reader so they keep coming back to you for more.
And don’t hold back. Giving away your best content for free is the best thing you can do to build your reputation. In fact, when your prospects see the high quality of your free content, they’ll be more confident in buying from you because they already know the great value you deliver.
Here are some of the key benefits of giving away great content for free:
- Readers will share your content, which puts you in front of a much larger audience
- You’ll gain a strong reputation as an expert in your field and a trusted authority
- You’ll boost the SEO rankings for your site thanks to your quality content
- Influencers will share your content and recommend your business to others
- You might even receive interview requests from the media, helping you to gain even more exposure
But what defines valuable content? Simply put, it’s content that is fine-tuned to appeal to your perfect customer that answers your audience’s questions and addresses their biggest problems. And it can be in any format you like: blog posts, articles, infographics, reports, webinars, slideshows, podcasts, and more.
To make things easier and less time-consuming, you’ll need to have a social media content calendar in place where you decide what to post, when and where. Tools like Buffer, Hootsuite and TweetDeck are a time-saver when it comes to scheduling content in advance for social networks like Twitter, Facebook, LinkedIn, YouTube and more.
Make use of great images
Social media is very visual and images engage much better than text. Research shows that we process visuals 60,000 times faster than text.
Considering the huge amount of content that is being shared on social media every day, great images can help grab your audience’s attention faster than lines of text.
You can use images to create a story for your brand and the people behind it. You can also use them to educate your audience and make the information you’re sharing easier to digest.
They’re also fun and can be relatively cheap or even free if you use one of the many sites, which provide stock images, no matter how small your budget is. With the right tools and a bit of inspiration, you can create great visuals even if you’re not a web designer.
Crowdsource for engaging and authentic content
No one can tell a better story about your brand like your customers can. So why not encourage your fans to share their experience with you and, at the same time, create your content for you?
A simple way to do this is by creating a memorable official hashtag for your brand that you can then use to track your customer’s interactions on channels like Twitter and Facebook. A fantastic example to check out for inspiration is Airbnb’s short film that was made entirely out of Vine videos filmed by their social media fans.
The campaign was launched on Twitter and the participants had 48 hours to submit their Vine, along with the hashtag #airbnb, for a chance to be included in the final video and receive Airbnb credit. Vine doesn’t exist any more, but you can still use this idea to inspire you.
Participate in online groups and communities
Reddit, Quora and LinkedIn Groups are all fantastic places to ask questions and post answers. Building a presence on these forums and groups, and becoming part of a community, may be time-consuming but it’s well worth the effort.
Start by picking a few relevant groups where you know your audience is present, and join in the conversation. Post comments on trending conversation that is relevant to your niche, ask questions and share useful information and resources. Don’t worry if you don’t see any action or results right away. It takes time to build familiarity with other members of a group. Be persistent and you’ll soon build a reputation as an authority in your field, and as the go-to resource for your niche.
Use social media as a space to hold interesting conversations
Social media isn’t just about helping your audience out with useful resources and information. It’s also about engaging in conversation with your customers, your peers and other experts in your industry, and beyond.
But do make sure to give your social media presence a bit more personality. For example, there are lots of small businesses that use Twitter and sign off on tweets using their name. This makes them come across as people rather than generic brands. It also allows followers to get the know the people behind the brand.
So, for example, if you’re celebrating a colleagues’ birthday or if your team is having a small gathering after work, take advantage and put some pictures on social media.
If you’ve added a new member to your team, introduce them to your following by sending a warm tweet welcoming them to the team.
Limit your social media platforms
One of our top social media marketing tips for small businesses is to find two to three platforms where you can build the strongest presence. With so many social networks available today, and many more popping up every month, it’s impossible to grow a strong presence on every one of them.
At the same time, having a mediocre presence on ten social media platforms is a waste of your time, as it won’t produce any results. What’s the point of investing time and resources into channels where your audience might be hanging out when you could be spending that valuable time on platforms where you know they’re present and active?
Putting it all together
If you are new to social media, or have struggled to make an impact with your marketing campaigns, don’t despair, as there is a lot of help available to make your life easier.
We provide many services to help businesses just like yours. We can get you posting, sharing and creating unique content or can do it for you.
Why not contact us today to discover how we can help you and your business succeed online.