All You Wanted to Know About Social Media Marketing But Were Too Afraid to Ask
When you are a small business on a tight budget, it makes perfect sense to use social media as part of your marketing strategy.
Can you think of a better way of reaching thousands of customers, leads and prospects all over the world without spending a penny on advertising?
However, if you are new to social media marketing, it can all seem very daunting especially if you are a busy business owner trying to run your company while balancing family time and struggling to keep up with the latest trends.
And now, on top of everything else, business owners are expected to have a social media strategy as well. It can all seem too much.
If you are feeling frustrated, overwhelmed, or downright confused about how to get started with social media marketing, this article is just for you.
Does your business Need Social Media Marketing?
If your business has customers who use the Internet, then yes, you need social media marketing. Facebook alone has nearly 2 billion active users.
5 or 6 years ago, you might have needed some convincing that social media is something that you need to be involved with, but today, we doubt that you will need any persuading at all. There is no longer a battle between social media and mainstream marketing. Social media is the mainstream.
For most people, the social web is the preferred method of connecting, communicating, learning and discovering products and services.
It is the place where consumers go online to discuss their purchases, seek advice, offer reviews and complain.
The world is expecting your company to be social, with a blog, Facebook page, Twitter account and to be active on the relevant social media platforms relating to your business.
Which Sites Should You Use for Social Media Marketing?
There are literally dozens of social networks that you can join and use for social media marketing but you don’t need to be on t
While you don’t have to use all of them right away, you should at least have a profile on the first two or three. Don’t try to take on too much, too fast, though. Explore, learn and implement them one at a time until you are familiar with them, then focus on the one that has the highest return on investment for your business and ditch the ones that aren’t working for you.
OK, So How Do you know Which Social network is Best for your Business?
Some people might tell you that the more networks you’re on, the better, however, it all depends on two things: which social networks your audiences uses, and which ones you will use.
As you spend time on sites like Facebook and Twitter, you’ll see which ones work best with you and your audience. If you feel that they are helping you to connect with your target audience, then those are the ones that are worth your time over the long run. (Tip: If you don’t really feel comfortable on ANY social networks, please contact us as we can help you build the confidence you need.)
How do you get started with social media marketing?
Easy. Just DO it! Jump on in and give it a go. The great thing about social media is that it’s free and it doesn’t take long to get set up. So that is where you start, by setting up your accounts and including as much information as possible.
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