The Easiest Way In the World To Turn Website Visitors Into Customers…6 Steps to Profiting with Re-targeting Advertising.
It Works Like Magic.
How to reach the 98 percent of people who leave your website without converting sales
Getting customers to your website is only half the battle. The question is are they converting into customers?
As a small business owner, you want to know how to reach the 95 to 98 percent of people who leave your website without converting into buyers.
Re-targeting converts window-shoppers into buyers. Generally 2% of shoppers convert on the first visit to an online store. Re-targeting brings back the other 98%. Re-targeting works by keeping track of people who vi
sit your site and displaying your re-targeting ads to them as they visit other sites online.
For that reason, re-targeting has emerged as a must have marketing channel, and all of the major companies are doing it. Re-targeting is the cornerstone of any online advertising strategy since it improves the results of every other channel out there if it is implemented correctly.
Re-targeting advertising allows you to “capture” all website visitors and add them to a list. Then once you have a list of your lost prospects, you can display banner ads to them on other websites to convert them to leads and sales.
So re-targeting gives you another shot (or multiple shots) to convert website visitors that left before buying or giving you contact information to follow up.
HOW RE-TARGETING WORKS
Re-targeting may sound complex, but it’s really quite simple.
Have you ever looked for an item online, but didn’t buy it, however when you visit other sites on the Internet, you see adverts for that item following you around? THAT is re-targeting.
Technically speaking, re-targeting relies on browser cookies. So when a potential customer visits your website, a cookie is saved on their browser. This is no different than how Google Analytics or any other analytics program works. Browser cookies are totally safe and completely legal. In fact, nearly every advertising platform relies heavily on cookies for
tracking and reporting capabilities.
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