Why Online Video Marketing is the Future of Internet Marketing
The Huffington Post recently declared that Video Marketing was “the new darling of the marketing world”. And according to Syndacast, 74% of all Internet traffic in 2017 will be video.
With video becoming increasingly more popular and together with enhanced analytics, it is vital that marketers either continue or start to engage with their customers through this channel.
Video is now an incredibly important element of marketing on the Internet, with more and more businesses from almost every possible industry taking advantage of the online videos in order to advertise their brands, products, and services.
Of course, videos, or motion pictures are nothing new in marketing, with television adverts being around ever since the early TV sets. However, today’s video marketing isn’t limited only to costly, feature-length television commercials.
Thanks to social networking sites such as Facebook, Instagram and Snapchat, it’s now possible to share your marketing videos online with a wider and highly targeted audience. You can even share live videos.
YouTube, the biggest video sharing company online, is also the first choice of video marketing platformchosen by the companies who are taking full advantage of this marketing phenomenon.
Video content has been proven to be the most effective of the majority of other forms of online content. When watching a video, customers are more likely to remember the video than they are to remember written content or an image, for example. Because of this, marketing videos tend to have a much bigger impact on potential new customers as opposed to a marketing banner, for example.
This, along with the fact that video can attract a much wider audience than most other forms of content, is one of the main reasons as to why video content is the latest big trend in marketing, and you should definitely utilize its powers for your business, regardless of it’s size.
Video can be an extremely powerful medium when it comes to connecting with and communicating with your audience. Many businesses have found that the use of video allows them to better present their brand ‘voice’ and image in a way that customers will be able to relate to personally. It helps their customers to engage with their business.
Since the video medium is so versatile and relatively cheap to produce, any type of business can use it in order toreach out to their customers. This is a huge benefit to small and medium sized businesses. It no longer costs half your budget to make a good marketing video. Thanks to modern technology, it’s possible to put together a good video using a basic camcorder or even a smartphone.
Video editing software can be obtained cheaply or even for free, and you don’t always need to hire actors, either – sometimes animations or explainer videos can be just as powerful when it comes to getting a message across. Because of this, video marketing is also increasing in popularity because it has become significantly more accessible to smaller businesses.
There are a huge number of platforms to choose from when it comes to spreading your video content – YouTube, Facebook, Twitter, Instagram, Snapchat and blogs to name just a few. So there really isn’t any reason why you shouldn’t be seriously thinking about using video content and video marketing in order to reach a wider audience and spread the word further about your brand, products and services.
Your Customers love to Share Video Content
Business owners who keep up with marketing trends will know that video marketing is huge. Your customers, who are active on social media are used to seeing videos and love to share the ones that they enjoy and can relate to.
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