Instagram is one of many platforms that small businesses can use to actively communicate with customers. The platform offers many features that may be attractive to business users, for everything from marketing and sales to customer service. To help you make the most of your Instagram and overall content marketing strategy, here are some tips from members of the online small business community.Achieve Instagram Marketing SuccessToday’s businesses need social media to reach customers where they actually spend time daily. Platforms like Instagram are constantly changing. So it may be necessary to get some expert insights to really make the most of it. Here’s a guide from Andrew Page of Agiliron to help you achieve Instagram marketing success.Use Facebook and Instagram Stories to Grow Your BrandBoth Facebook and Instagram offer users the opportunity to create and share “stories,” which are usually fairly informal posts that can help customers really get to know your brand. If you’re interested in utilizing these features for your own business social media strategy, check out this post on The Power of Marketing by Hernan Vasquez.Learn from the Top 50 Social Media Marketing InfluencersIf you want to keep up with the trends surrounding social media, you need to know the players. This TopRank Marketing post includes a list of 50 influencers who are especially popular in the industry right now. You can also see commentary on the post over on BizSugar.Grow Your Instagram Following StrategicallyIf you want your Instagram content to have a major impact for your business, you need to accrue some followers who will actually see your posts. But how can you get more people to follow you? Amanda Bond shares some strategies in this Social Media Examiner post.Calculate Your Influencer Marketing ROIInfluencer marketing can give businesses the perfect opportunity to connect with more customers on social media. But you need to make sure that your investment is actually worth it. In this Content Marketing Institute post, Shane Barker goes over a five-step process for calculating your ROI.Create a Balance Between Informative and Profitable ContentWhether you’re creating content for social media or your blog or website, there should always be a purpose behind it. Often, that purpose is to inform your readers or customers. But it’s also necessary to take your bottom line into account. In this Iris Content post, Annie Ianko discusses creating a balance between informative and profitable content.Make Use of Instagram’s In-App Checkout FeatureInstagram recently unveiled a new option for ecommerce brands that will allow customers to actually complete the checkout process without leaving the app. To learn more about the feature and how to take full advantage of it for your small business, read this Marketing Land post by Amy Gesenhues.