How to Create the Best Instagram

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Creating an interesting and creative Instagram bio that grabs your audience’s attention should be a key priority for all brands and influencers.The best Instagram bios will showcase your brand’s personality, promote your business, and convince people to follow you.In this article, we will consider the key elements you need to create the best Instagram bio for your brand. So here’s how to make the perfect professional Instagram bio…But first, see How to Get Verified on Instagram in 2019. Also, if you want to get more engagement with your IG posts, try these 21 powerful tips.Use keywords for the name fieldIf you click on Edit Profile, the first field you will find is Name. This is different from your Username, which forms your Instagram profile URL (http://instgram.com/username) and gives your profile page its brand name.The Name field, in fact, makes up the first 30 characters of your Instagram bio and is key to helping with Instagram SEO.When people search on Instagram, the words in the Name field are analyzed for matches. So if you want to rank well in searches from an Instagram SEO perspective, it is crucial you use keywords relevant to your niche in the Name section (not necessarily your business name, as the title suggests).In the Name field of your Instagram bio, be sure to use whatever terms people might use to find your brand via Instagram search.Emojis can also be searched for, and so should also feature in the Name field if appropriate.  For more information on how to select and write a Username and Name, and how they help with SEO on Instagram, check out our article Instagram SEO Simply Explained.Writing the bioAn Instagram bio has to make an impact on your audience. It has to tell people what your business is, what you do, and why they need you. It also has to convince people to not only follow you but to also complete a particular task of your choosing (like visiting your website).Make sure that your Instagram bio includes as much information as possible about your brand within 150 characters.And as you are only allowed 150 characters for your bio (plus the 30 characters for your Instagram Name) this is not an easy task! So let’s have a look at what text you should include in your bio…Specific niche or service – If you are in a specific profession or industry niche, or are known for offering a particular service, then it is important to make this clear in your Instagram bio to help you immediately connect with the right crowd.Skills and experience – Sharing your skills and experience will help present a professional business, building trust with your target audience and giving them an insight into what you offer.Hobbies and interests – If your brand is based on you as an individual, then building a relationship with your followers is key. Share a bit about who you are – your hobbies, interests, values, and beliefs – to come across as likable and engaging.Use your brand’s voice with a touch of humor – Using your brand’s voice is a must, as this will ensure consistency across your social networks and enable your audience to immediately recognize you. However, a splash of humor will add a personal touch, making your brand more relatable.Evidently, there is much to consider when writing your Instagram bio. But we aren’t finished there. Let’s look at other elements you should include to create an effective bio…Also see: How to Do a Twitter Audit for 2019.Add EmojisUsing emojis in your Instagram bio will give your profile a visually fresh and fun feel while helping your brand stand out from the crowd.Emojis also take up less space than words, enabling you to add extra info about your brand that the character count wouldn’t allow for with text.Here are some top tips for using emojis in your Instagram bio:Be creative and try a combination of words interspersed with emojis.Use emojis to emphasize key points in your content, or as bullet points to break up the text and make it easier to read.Emojis should always be relevant to your brand and add value to your bio.It is not a good idea to use just emojis on their own with no text. This can be confusing to your audience and is a waste of precious brand promotion space.And remember, once chosen, emojis aren’t set in stone. Play around with different emojis over time to see what fits best with your brand.For more on emojis here are 5 Steps to Using Emojis for Marketing.Use hashtagsAirbnb uses their branded hashtag clearly and effectively in their Instagram bio, even using it to encourage user generated content.Adding your branded hashtag to your bio is another important Instagram strategy. This will help not only drive post engagement, but also create a community around your brand.By giving your followers a way to share their content with you and your community via your branded hashtag, you will quickly create a strong interactive hub on Instagram.This can help promote your business and enable your brand to reach a wider audience.Call to actionYour Instagram

Source: How to Create the Best Instagram Bio: 7 Great Ideas. | Falcon.io

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